The Advertisers Association of Nigeria (ADVAN) through its Nigerian Marketing Development Team is partnering with the prestigious Pan Atlantic University School of Media and Communication to host a major industry dialogue on May 10, 2024.
In a press statement made available by ADVAN, the event is focused on fostering public-private collaboration to drive sustainable economic growth through the marketing and advertising sector.
Themed “Public/Private Collaboration in the Marketing Industry: The Path to Economic Viability”, the event is expected to bring together key stakeholders from the Nigerian government, multinational corporations, local conglomerates, and the digital marketing industry.
The upcoming dialogue aims to address recent challenges faced by the marketing industry in terms of regulation and government policy implementation. It will provide a platform to foster collaboration, drive industry innovation, and build trust among all stakeholders. to discuss collaboration, sustainable Business and the Nigerian Experience.
According to the event organizers, the marketing industry plays a vital role in driving economic growth by stimulating demand, encouraging investment, supporting small businesses, and promoting trade and exports. However, there has been some discontent within the industry, necessitating the need for this dialogue.
A research on the “Collaboration, Sustainable Businesses, and the Nigerian Experience.” will
be presented at the event, by the Pan Atlantic University School of Media and Communications in collaboration with the ADVAN Nigerian Marketing Development Team
Expected participants include the leadership of key government ministries such as Trade and Investment, Information and National Orientation, and Finance, as well as state government commissioners, CEOs and CMOs of major corporations, and stakeholders in the digital marketing and AI industry.
As the umbrella body for advertisers in Nigeria and a member of the World Federation of Advertisers, ADVAN represents a diverse group of leading corporate entities that utilize advertising and marketing to promote their goods and services. Some of ADVAN’s members include MTN, Unilever, Nestle, BUA Group, FirstBank, Airtel, Guinness Nigeria, Coca-Cola, and many others.
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