The Wivesroundtable Foundation has announced the relaunch of its Digital Academy for Female Entrepreneurs (D.A.F.E) program, designed to improve the livelihoods of female entrepreneurs in Lagos state. This phase of the program is supported by a $10,000 grant from The Coca-Cola Foundation (TCCF).
The initiative, which seeks to economically transform the businesses of 500 women in the Surulere area of Lagos State through increased levels of digital literacy, is expected to run from 2nd of March 2023 till May 2023. The program will help boost the overall efficiencies of small businesswomen and will scale their businesses, increase revenue, and create more jobs in their communities.
Amaka Chibuzo-Obi, Founder/Program Director, the Wivesroundtable Foundation, reiterated the commitment of the Foundation to supporting low-income women to live better lives for themselves, their families, and society. She said: “We are committed to making a meaningful impact in the lives of the women in our communities. Having The Coca-Cola Foundation support us in this mandate, is something we will always be grateful for”.
According to the President of The Coca-Cola Foundation, Saadia Madsbjerg, TCCF continues to support such initiatives based on its legacy of driving community wellbeing in Africa through grants to non-profit organizations for social impact programs. “We are thrilled to partner with Wivesroundtable Foundation as they work to bridge the digital divide by empowering middle-aged female entrepreneurs to upscale their business operations and thrive in a competitive landscape”.
She further explained that the number of female entrepreneurs in Nigeria has increased over the years due to opportunities made available to women. The initiative also reflects a pillar of the system’s African sustainability platform, JAMII, which is to economically empower women and youth entrepreneurs in Africa.
Through its unique style of education, the initiative is designed to increase the interest of women in technology and the utilization of digital tools which will help create more digitally savvy women, reduce inequality in the digital space and boost income. The initiative will take the women through a curriculum encompassing an introduction to social media, social media strategies as well as digital marketing.
About The Wivesroundtable Foundation
The Wivesroundtable Foundation is a non-profit established in 2018, with a vision to empower, support and educate underserved women. We realize the huge influence women have in their homes and communities and we realize the ripple effect of having empowered women in a home. When women thrive, all of their families as well as society, benefit. And this is why we are fully committed to helping women thrive, starting from our community and spreading to other parts of our country.
About The Coca-Cola Foundation
Established in 1984, The Coca-Cola Foundation has invested more than $1.2 billion around the world to protect the environment, empower women to thrive and to enhance the overall well-being of people and communities.