Brand Network
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Feature/Analysis
Before Being Suckered, Beware: Parasocial Interaction Is Campaign Strategy! By Ugochukwu Ugwuanyi
Although not in the manner that parasocial interaction (PSI) typically presents, the extent to which Nigerian politicians go to court…
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Brands
Guinness Nigeria Sweeps 7th Edition Of The Industry Awards, Named Most Outstanding Company In Sustainability
Guinness Nigeria PLC, Nigeria’s leading beverage company, solidified its leadership in the manufacturing sector by clinching multiple prestigious awards at…
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News
President Tinubu Congratulates Otega Ogra On Election To World Federation Of Advertisers Executive Committee
President Bola Ahmed Tinubu has congratulated his Senior Special Assistant on Digital Engagement, Strategy and New Media, Mr Otega Ogra,…
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Feature/Analysis
Rebranding Kaduna: A New Path For The Center Of Learning
For years, the narrative surrounding Kaduna State was dominated by headlines of challenge and volatility. Today, that narrative is being…
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Brands
Stanbic IBTC Leads High-Level Trade And Finance Engagements At Global Trade Review (GTR) West Africa 2026
Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings, has been confirmed as the platinum sponsor of the highly anticipated…
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Feature/Analysis
Nigeria Accounts For Over 1.5 Million Children With Sickle Cell Disease, Highest In The World, New Lancet Study Shows
A major new international study published in The Lancet Child & Adolescent Health, one of the world’s leading medical journals, has…
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News
World Creativity Day: NCSP Champions Innovation As Catalyst For Nigeria–China Growth
As the world marks World Creativity and Innovation Day 2026, the Nigeria–China Strategic Partnership (NCSP) has reiterated the centrality of…
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Feature/Analysis
What Nigeria’s Print Advertising Spend Reveals About Brand Positioning
P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its Q1 2026 Print Media Advertising & Placement Audit, reaffirming the…
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Brands
ADVAN Welcomes Otega Ogra’s Election To WFA Executive Committee, Hails It As Milestone For Nigeria’s Advertising Industry
The Advertisers Association of Nigeria (ADVAN) has welcomed the election of its Vice President, Mr. Otega Ogra, to the Executive…
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What Makes For Good Marketing Doesn’t Change In The Age Of AI- By Dr Rotimi Olaniyan
Dr Rotimi Olaniyan There is a conversation happening across the marketing industry right now that I find both exciting and…
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