Category: Opinion
How Technological Initiatives Have Impacted Healthcare In Nigeria
The advancement of technology in the past few years has no doubt had a huge influence on our lifestyle, how businesses are run and how services a [...]
Artificial Intelligence Revolution In The Digital Age: What The Public Relations Industry Must Do To Win The Robot Race -By David Odimegwu
David Odimegwu
Artificial intelligence is here to stay as the digital era progresses. It's surprising that public relations consul [...]
5 Public Relations Trends To Watch Out For In 2023-By Elvis Eromosele
Every end of year, we look forward to the new year with expectations. We expect the new year to be, well new and different. 2023 is no except [...]
Naira Redesign: An Economic Or A Sociopolitical Solution?-By Dr. Harrison Eromosele
The current economic and sociopolitical environment in which the Central Bank of Nigeria (CBN) possesses certain monopolistic, statutory powe [...]
ARCON Reforms: Is ADVAN In Love With The Industry’s Status Quo? By Izuchukwu Ewa
More than ten years ago, Dr. Daniel Olukoya, Founder of the Mountain of Fires and Miracles Ministries wrote a book he boldly titled, ‘SLAVES WHO [...]
Environmental And Social Credentials Will Be A Driver Of Agency M&A Activity
Agencies’ environmental, social and governance standards are no longer just about good PR – they could be a key element of mergers and acquisitions, [...]
Debunking Influencer Marketing Myths
Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi, questions w [...]
Burger King, Nielsen & The Independent Share Tips For Future-Focused Marketing Strategies
Ad spend is bouncing back but audiences are changing – and data continues to be a marketer’s guiding light. Agility, always-on prioritization, authen [...]
Are TikTok And YouTube The New Googles For Gen Z?
As Google loses its prowess with generation Z, Savanta's executive in research, insight and consulting, Aimee Earlam questions whether TikTok and [...]
Adopting A New Mindset For Marketing
The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than [...]