Opinion
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The Unsung Lifeline In Nigeria’s Food Inflation Crisis-By Elvis Eromosele
Ikeja. A roadside stall. The evening air thick with the aroma of sizzling suya, steaming amala, and pepper soup. I sat there,…
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Community Is King In The Land Of Influencer Marketing-By Ugochukwu Ugwuanyi
A social media personality has 2 million passive followers, while the other has 50K followers who actively listen to her views, comment on…
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Branding Bests Pricing Per Perception, Buying Decisions – By Ugochukwu Ugwuanyi
Ever wondered why several substitute brands displayed on the same grocery store shelf have different price tags? It’s simply due…
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Supporting And Partnering In A New Dynamic And Cultural Environment – Precious Momife-Emechebe
Change is an inevitable part of every professional journey. For Executive Assistants, few transitions are as significant as moving from…
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CEO Branding As Organisation’s Touchstone And Gemstone-By Ugochukwu Ugwuanyi
People are usually skeptical of organisations – a disposition that lingers until they’ve sized up and approved of the brain…
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Aristotle’s Thoughts Still Driving PR Over 2,000 Years-By Ugochukwu Ugwuanyi
Public relations is persuasion, simplicitas! The practice exists to subtly influence perception. Persuasion is the art of getting audiences to…
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How Nigeria Can Reverse The Artisan Shortage-By Elvis Eromosele
There was a time when building or renovating a house in Nigeria was stressful mainly because of funding and planning.…
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PR’s Profitable Event Protocol Nobody Is Talking About- By Ugochukwu Ugwuanyi
The dawning of the Golden Age of Strategic PR indicates that the public relations module, which quietly moulds organisations’ reputations,…
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As Corporate Comms Becomes Commercially-Inclined, Public Relations Must Come On Board-By Ugochukwu Ugwuanyi
The job of the public relations department is made difficult when it’s left to defend what it didn’t decide. A…
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Is The Era Of The POS Operator Coming To An End?- By Elvis Eromosele
Step outside your home in Lagos, Kano, or Port Harcourt, and walk twenty meters. Under a frayed umbrella, seated on…
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