Opinion
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How Nigeria Can Reverse The Artisan Shortage-By Elvis Eromosele
There was a time when building or renovating a house in Nigeria was stressful mainly because of funding and planning.…
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PR’s Profitable Event Protocol Nobody Is Talking About- By Ugochukwu Ugwuanyi
The dawning of the Golden Age of Strategic PR indicates that the public relations module, which quietly moulds organisations’ reputations,…
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As Corporate Comms Becomes Commercially-Inclined, Public Relations Must Come On Board-By Ugochukwu Ugwuanyi
The job of the public relations department is made difficult when it’s left to defend what it didn’t decide. A…
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Is The Era Of The POS Operator Coming To An End?- By Elvis Eromosele
Step outside your home in Lagos, Kano, or Port Harcourt, and walk twenty meters. Under a frayed umbrella, seated on…
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People Perplexity, Perspectives Should Make PR Pursue Outcome Beyond Output-By Ugochukwu Ugwuanyi
Ugochukwu Ugwuanyi Unlike the physical sciences, where 2 + 2 always equals 4, that’s not a given in public relations.…
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What Nigeria’s Floundering Anti-Terror Campaign Can Learn from Ukraine’s Robot War-By Elvis Eromosele
For over a decade, Nigeria has been locked in a gruelling war of attrition. From the blood-soaked plains of the…
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Can University Degrees Alone Save Africa?
African universities are facing two crises at once.
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Unlocking Nigeria’s Digital Economy Boom Through Telecom Policy Reform-By Elvis Eromosele
“The Stone Age did not end because the world ran out of stones, and the Oil Age will not end…
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Inside Nigeria’s Telecom Quality Struggle-By Elvis Eromosele
Every day, across Nigeria, the frustrations of Nigeria’s digital age often arrive without warning. It happens in the small things.…
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Why Nigerian Publishers Must Rethink Revenue Models
For many Nigerian publishers, the model that once sustained journalism is no longer working. Advertising, long the backbone of print,…
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