Category: Feature/Analysis
Future Of Agency-Brand Partnerships: Strategic Thinking Over Execution
Mark Phibbs believes agencies must evolve into strategic partners, providing fresh ideas while in-house teams handle execution in today’s fast-pa [...]
When Cleanliness Costs: How Personal Hygiene Became A Luxury In Nigeria
A stark illustration of Nigeria's escalating cost-of-living crisis is that personal hygiene products, once considered basic necessities, are incr [...]
Global TikTok Advertising Revenue Is Set To Top $30bn This Year But Uncertainty Remains In The US
Almost $12bn is at stake should a US ban go aheadThe US remains TikTok’s largest market. Instagram to benefit the most from a US banTikTok ad [...]
How MTN’s Financial Woes Highlight The Challenges Of Doing Business In Nigeria -By Elvis Eromosele
Elvis Eromosele,
MTN Nigeria’s ₦3.36 trillion revenue in 2024 was overshadowed by a ₦400.4 billion loss, driven by forex challenges. The company’ [...]
FIRSTHOLDCO: Reinforcing ESG, Sustainability Initiatives As It Rebrands-By A.Ezekiel
In a world where approximately 20% of new businesses fail within the first two years, 45% within five years, 65% within ten years, and only 25% m [...]
Harnessing The Power Of AI: Opportunities And Ethical Considerations In Nigeria- By Oluwole Asalu
Oluwole Asalu
AI opportunities and ethical considerations in Nigeria are crucial for growth. By adopting AI responsibly, Nigeria can drive innovat [...]
Driving Digital Transformation In Emerging Economies Through Media, Fintech & EdTech
Stanislaus Martins, Alephs, Managing Director, West Africa.
Aleph Group celebrates 20 years of innovation, launching a bold manifesto and expandin [...]
The Human Edge In The Age Of AI
George Asamani, Managing Director, Project Management Institute, Sub-Saharan Africa
To succeed in AI-driven workplaces, young professionals must b [...]
Coping in Nigeria’s High-Inflation Economy-By Elvis Eromosele
Nigerian businesses are adopting innovative strategies like discounts, local sourcing, and digital transformation to cope with the country's high [...]
PMI Powers Digital Transformation At Tech Revolution Africa 2025
PMI drives digital transformation in Africa by showcasing project management certifications and AI-powered tools at Tech Revolution Africa 2025.
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