Category: Feature/Analysis

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After Years In The Cold, Signs Of Renewed Investor Interest In Africa As 2024 Proving Bumper Year (By Miranda Abraham)

After Years In The Cold, Signs Of Renewed Investor Interest In Africa As 2024 Proving Bumper Year (By Miranda Abraham)

Miranda Abraham, Head of Loan Syndication at RMB (www.RMB.co.za) in London. Over the past few years, African debt markets have faced significant c [...]
PMI Africa’s Flagship Event, PMI Africa Conference, Rebrands To PMI® Global Summit Series | Africa, Reflecting The Continent’s Ascendant Role In Global Business

PMI Africa’s Flagship Event, PMI Africa Conference, Rebrands To PMI® Global Summit Series | Africa, Reflecting The Continent’s Ascendant Role In Global Business

Project Management Institute (PMI), the leading authority in project management, committed to advancing the profession to positively impact proje [...]
Balancing Growth With Affordability In Nigeria’s Telecom Industry-By Elvis Eromosele

Balancing Growth With Affordability In Nigeria’s Telecom Industry-By Elvis Eromosele

Today, Nigeria's telecommunication industry stands at a crossroads. It is facing pressure on a thousand different fronts. On the inside, it i [...]
Adding Short-form Video To The Media Mix Can Improve Brand Recognition By 20%

Adding Short-form Video To The Media Mix Can Improve Brand Recognition By 20%

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, adve [...]
Yeye Adesola Oyinloye-Ndu adds her voice to the on-going discussion on Bullying Prevention in Schools

Yeye Adesola Oyinloye-Ndu adds her voice to the on-going discussion on Bullying Prevention in Schools

Yeye Adesola is a renowned Anti-Bullying advocate of over 10years.She has held workshops in schools to curb Bullying.She has helped teachers and [...]
Expert Panel At Industry Summit Outlines Strategies For Sustainable Marketing

Expert Panel At Industry Summit Outlines Strategies For Sustainable Marketing

From left; Victoria Uwadoka, Corporate Communications & Public Affairs Manager Nestle Nigeria; Kevin Olumese, Marketing Communications Specialist [...]
Getting Identity Management In Order Is Crucial To Achieving Financial Inclusion In Nigeria – Adekunbi Ademiluyi

Getting Identity Management In Order Is Crucial To Achieving Financial Inclusion In Nigeria – Adekunbi Ademiluyi

L-R: Group Managing Director and Chief Executive Officer, Unified Payment Services Limited, Dr Agada Apochi; Managing Director, HumanManager Limited, [...]
Bridging The Digital Divide For A More Inclusive Future

Bridging The Digital Divide For A More Inclusive Future

Oluwole Asalu, CEO and Founder of Quomodo Systems Africa. Before the advent of the internet, access to information was a privilege reserved for th [...]
Social Media Scales New Heights As The World’s Largest Channel By Advertising Investment, Forecast To Reach $247.3bn This Year

Social Media Scales New Heights As The World’s Largest Channel By Advertising Investment, Forecast To Reach $247.3bn This Year

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025WARC Global Advertising Trends: Social media reaches new pea [...]
The Imperative Of Independent Pre-Acquisition Audits For Out-Of-Home (OOH) Campaigns

The Imperative Of Independent Pre-Acquisition Audits For Out-Of-Home (OOH) Campaigns

In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are high, and the mar [...]
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