Feature/Analysis
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Google And Facebook Are killing Local News
This week the Competition Commission is probing how online news is affected by AI chatbots, search and advertising technology. The…
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Elevating The African Digital And Influencer Marketing Landscape With Style ID Africa
The Business of Influence Podcast Season 2: Digital and influencer marketing insights and strategies with expert hosts and guests providing…
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Celebrating The Resilience Of Nigerian Women On International Women’s Day- Elvis Eromosele
Nigeria is grappling with skyrocketing inflation. Prices have now reached unprecedented levels, with essential goods, particularly food, almost doubling in…
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The Travesty Of ARCON Regulation
The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with the…
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Leveraging Technology To Unleash Nigeria’s Entrepreneurial Spirit
Oluwole Asalu, CEO/Founder of Quomodo Systems Africa Nigeria has always been a hub of vibrant entrepreneurship, a legacy that traces…
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Exploring The Vibrant Diversity Of Africa’s Music Scene
Africa’s music scene explodes with the vibrant clash of diverse rhythms, weaving a tapestry where cultures intertwine. It transcends language,…
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As Agencies And Consultancies Converge, Who Can Really Deliver?
Agencies are providing consultancy. Consultancies are providing delivery. As the two meet in the middle, who’s actually better to provide the ‘end-to-end’…
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Bridging Generations: Unveiling Nuances In The African Market And Crafting Inclusive Brand Strategies
The African market, characterised by its vibrancy and diversity, poses unique challenges and opportunities for brands striving for sustained success.…
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Inflation in Nigeria: Beyond the Numbers
I was in Ikotun market weekend shopping for groceries with Madam. While it was coated in romantic garbs, i.e. ‘continuation of…
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Google Claps Back At IAB Criticism Of Privacy Sandbox, But Adtech Leaders Remain Skeptical
Google is pushing back against assertions made by the IAB Tech Lab about shortcomings of the search giant’s Privacy Sandbox…
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