Feature/Analysis
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Leveraging Integrated Communications Strategy To Drive Organisational Growth
Generally, the field of Public Relations (PR) is one of the less understood with fairness to some areas of study,…
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What It Means To Say ‘I Do’ To A Franchisor By Ricardo Maio
Ricardo Maio, Chief Executive Officer, Infinity Brands Many people, during their lifetime, consider going on their own by buying a…
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Four Powerful Reasons Your Business Needs More Video
There’s a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining and when produced effectively…
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How Jumia Is Contributing To The Growth Of Food Delivery Services In Nigeria
If one should name an industry that has gained tremendous growth, success, and impact, it is online food delivery. With…
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Redefining Supply Chain In Nigeria’s Retail Market Space
There is hardly a neighbourhood in the country where a retailer is not found and a vacuum automatically gets created…
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PR Is An Agent For Change In Africa Says New Report
The State of the African PR Landscape 2022 Report has found that – from crafting effective crisis management strategies and navigating…
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The Future Of Reputation Building For Brands Using Strategic Sponsorships By Godfrey Adejumoh
The world is dynamic, lovely, and delightful to live and work in because of events and initiatives in different spheres…
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Underlying Values Of Partnership In Micro Business Ecosystem
In the business world, trust is an integral part of building a strong customer base and building reputation over a…
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Three Reasons Why You Must Attend The PADISE 2022
The Pan African Digital Initiatives Summit and Exhibition (PADISE 2022) scheduled to hold Thursday and Friday, July 21 and 22,…
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Tech’s Role In Bringing Retailers Online
With retailers forming part of the backbone of the Nigerian economy, as everyone is connected to them one way or…
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