Feature/Analysis
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How Regulated Industries Are Getting Results From Digital Marketing
Consumers are changing – they have less time, aren’t brand loyal, are more socially and environmentally conscious, and prefer experiences…
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Marketing Report Reveals Customer Experience And Data Trends
It’s an exciting time to be a marketer. Customers are increasingly engaging online through new innovative formats. Disruptive trends and…
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To Survive In Today’s Climate, Agencies Must Zero In On Sustainability
In late 2021, Volkswagen celebrated its Employee Of The Month by awarding him a blue branded ribbon and his very…
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OOH Academy Partners APCON, Holds First Location Intelligence Workshop
OOH Academy, a bespoke platform that provides thought leadership and training in the Out-of-Home subsector in Africa and the Advertising…
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Why Even TV Advertisers Need A New Approach To Digital Identity
Even though ad targeting on connected TVs doesn’t use cookies, it will still be affected by the wider push towards…
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Why Tech Startups Should Prioritize Communication-Tosin Adejuwon
Living things need communication. It is an intrinsic part of human interaction, engagement, connection and progress. Real people communicate, so…
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The Future Of 5G: How Next-Gen Tech Will Change The Business Of Media And Marketing
The rollout of 5G has transformed what it means to be a marketer in today’s world. From exploring new creative…
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African PR Industry Emerges From Pandemic In Position Of Strength
The majority (67%) of African PR professionals believe the reputation of PR in business and society has improved since the…
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Transforming The Marketing Landscape With The Consumers Value Broadcasting Platform By Elvis Eromosele
Today the average consumer is inundated with advertising at every turn. Indeed, with smartphones, mobile devices, online games, moving billboards…
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How Global Media Agency Of The Year MediaCom Stayed On Top For The Second Straight Year
Winning Coca-Cola and strengthening relationships kept the agency ahead (Back row, l. to r.) Thomas Lee, CFO North America; Ilana…
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