Feature/Analysis
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Microsoft Identifies Post-Pandemic Trends
Microsoft Advertising released data that aims to clear up some misconceptions about keywords and topics, and will provide advertisers with…
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Kellogg Company Reports Strong First Quarter 2021 Results, Raises Full-Year Outlook
Kellogg Company has announced first quarter 2021 results and raised its full-year financial guidance. First Quarter Highlights: During the global COVID-19…
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The Consumer Shifts That Should Inform Your Post-Pandemic Strategy
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some…
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FirstBank’s Firstmonie Agents Hits 100,000 – Impacting Hundreds Of Thousands Of Lives And Communities Across Nigeria
If you live in Lagos, Abuja or Port Harcourt, or you reside in any of the other state capitals, you…
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Ecommerce, Adtech And Privacy: How 2020 Has Transformed The Future Of The High Street
Retailers and brands can drive the recovery of physical store sales through first-party data collaborations, helping to reach the customers…
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Customer Acquisition Is The Only Viable Growth Strategy In B2B, Says Ehrenberg-Bass’s Romaniuk
The majority of B2B marketers believe brands grow through customer loyalty rather than customer acquisition, but that couldn’t be further…
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Segun Agbaje: GTBank CEO Gets Ready To Take A Bow
Among the executives of Nigeria’s tier one banks, the calm-spoken Chief Executive of Guaranty Trust Bank Plc, Mr Segun Agbaje…
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Nestlé Sub-Saharan Africa Reports Double-Digit Based On Strong Sales Developments For Maggi, Milo And Nescafé
Nestlé’s organic growth reached 7.7%, with real internal growth (RIG) of 6.4% and pricing of 1.2%. Growth was broad-based across most…
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The Nigerian Telecom Sector Can Breathe Again – By Elvis Eromosele
A week is a week. This is almost true in every part of the world regardless of the season. Every…
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Nigerian Agencies Have Potential And Capacity To Do Better Campaigns – MaxxConnection CEO
Owolabi Mustapha is the CEO of MaxxConnection, an experiential agency that prides itself as a business solution agency. The firm…
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