Feature/Analysis
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The Myth Of Reflective Electricity Pricing In Nigeria-By Elvis Eromosele
Elvis Eromosele In Nigeria, few issues stir as much raw emotion as the price and quality of electricity. Everywhere across…
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AI Accelerates Advertising Measurement, But Advertisers Still Lack A Complete View Of ROI
The Future of Measurement 2025, part of WARC’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement…
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Are Telcos Ripping Nigerians Off On Data? By Elvis Eromosele
Elvis Eromosele, In Nigeria, agreement is a rare commodity. From politics to football, fuel prices to fashion trends, consensus is…
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Unlocking Nigeria’s Future: Harnessing The Transformative Power Of The Digital Economy-By Oluwole Asalu
Oluwole Asalu,Founder/CEO, Quomodo Systems Africa Across the world, the shift towards digital economies is redefining national trajectories. For Nigeria, this…
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Inflation And Economic Crisis: How Policy And Innovation Can Save The Real Estate Industry- Onoriode Akusu
The Nigerian real estate market has faced severe turbulence over the past five years due to rising inflation, currency devaluation,…
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Empowering The Next Generation: Strategies For Upskilling Nigeria’s Digital Workforce-By Oluwole Asalu
Oluwole Asalu, Founder and Chief Executive Officer, Quomdo Systems Africa Nigeria stands at a critical juncture in its digital transformation…
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Future Of Agency-Brand Partnerships: Strategic Thinking Over Execution
Mark Phibbs believes agencies must evolve into strategic partners, providing fresh ideas while in-house teams handle execution in today’s fast-paced…
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When Cleanliness Costs: How Personal Hygiene Became A Luxury In Nigeria
A stark illustration of Nigeria’s escalating cost-of-living crisis is that personal hygiene products, once considered basic necessities, are increasingly becoming…
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Global TikTok Advertising Revenue Is Set To Top $30bn This Year But Uncertainty Remains In The US
Almost $12bn is at stake should a US ban go aheadThe US remains TikTok’s largest market. Instagram to benefit the…
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How MTN’s Financial Woes Highlight The Challenges Of Doing Business In Nigeria -By Elvis Eromosele Â
Elvis Eromosele, MTN Nigeria’s ₦3.36 trillion revenue in 2024 was overshadowed by a ₦400.4 billion loss, driven by forex challenges.…
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