Samsung And BTS Focus On The Ocean Waste Crisis With Short Film ‘Galaxy For The Planet’
The brand is sharing its commitment to environmental protection
Based on the notable increase in high-profile sustainability initiatives from companies like FedEx, Salesforce, GM and a plethora of others, it’s clear that brands are recognizing how highly environmental issues rank amongst today’s consumers—especially with Gen Z. Electronics and smartphone brand Samsung is continuing to stoke the conversation with the help of high-profile partners: the K-pop superstar band BTS.
In an effort to show the importance of creating environmental change, Samsung shared its continued commitment through a short film titled “Galaxy for the Planet,” which debuted during the brand’s biannual Unpacked showcase. The film stars the Grammy-nominated band as they emphasize the impact of ocean-bound plastics and discarded waste.
In the spot BTS introduces a rousing and urgent call for action to combat the ocean plastics crisis and reduce waste. Against an evocative backdrop, the members hold up signs that read “The oceans are drowning in plastic,” “Marine animals are suffering” and “It’s time for a change.” As the shot pulls outward, the scene changes from a heap of discarded waste to a breathtaking floral mosaic of a thriving earth.
Increasing sustainability
Developed and created by creative agency Ogilvy, “Galaxy for the Planet” promotes the actionable measures Samsung is taking to reduce waste, which includes the development of a new material made of discarded fish nets for its new Galaxy devices, starting with the Galaxy S22.
Samsung is among several other brands such as Corona and American Express that have made commitments to sustainability and eliminating waste in our oceans. This campaign is an ongoing effort the brand has made to addressing ocean plastic pollution; it previously released an Olympics-based spot that shows a snowboarder, with a board emblazoned with “Save the Planet,” who states “Cleaning the ocean is my second sport.”
The spot, “Galaxy for the Planet,” can be seen on the brand’s YouTube channel.
