creativity
-
Are TikTok And YouTube The New Googles For Gen Z?
As Google loses its prowess with generation Z, Savanta’s executive in research, insight and consulting, Aimee Earlam questions whether TikTok…
Read More » -
Coca-Cola And Jack Daniel’s Make It Official: Get Ready For Jack & Coke In A Can
Coca-Cola announces new global partnership with Brown-Forman Corporation and expands its ready-to-drink alcoholic beverage portfolio. Coca-Cola hopes to create a…
Read More » -
Cannes Lions Preview: B2B Brand Builders, It’s Your Time To Shine
The state of B2B brand building has changed drastically over the past few years. Traditionally, marketers have focused overwhelmingly on…
Read More » -
Ogilvy’s Global ECD Predicts 4 Cannes Lions Winners
We asked Daniel Fisher, global executive creative director for Unilever at Ogilvy, to tell us which pieces he expects will…
Read More » -
Copywriting: The Secret Savior Of Creativity
Creatives find that as budgets squeeze, copy is the first item on the chopping block. The uplift in value of…
Read More » -
Liverpool FC Stars Share A Vital Mental Health Nessage In Nivea Ad
Liverpool FC players Joe Gomez, CaoimhÃn Kelleher and Adrián have shared their mental health stories to encourage others to do the…
Read More » -
Cannes Lions Predictions: Denstu’s CCO Predicts Medal For Dole’s Piñatex Initiative
What will win at Cannes Lions this year? We asked Dentsu International’s global chief creative officer Fred Levron to pick…
Read More » -
Heineken Addresses Work-Life Imbalance With Satirical Bottle Opener
Global beverage brand Heineken, as well as its agency partner Publicis Worldwide, is tackling the topic of work-life imbalance in…
Read More » -
Netflix Promotes Fictional Stranger Things Brands In Extravagant Experiential Stunt
Netflix got fans of its hit show Stranger Things excited last week in London with a scavenger hunt turned experiential…
Read More »