Data
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Apple The World’s Most Valuable Brand, Per Kantar’s New BrandZ Study
Kantar’s latest report of the top 100 most valuable global brands found Apple to be the world’s most valuable brand,…
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Wema Bank Reiterates Commitment To Customer Data Confidentiality
Our attention has been drawn to recent reports of members of the public receiving text messages with account numbers. We…
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Marketing Report Reveals Customer Experience And Data Trends
It’s an exciting time to be a marketer. Customers are increasingly engaging online through new innovative formats. Disruptive trends and…
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The Modern Marketing Disconnect: The Key Data Challenges Facing Marketers
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste…
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