ADVAN Wins WFA President’s Award For “Project Freedom,” Championing Data-Driven Regulation And Freedom of Commerce
The Advertisers Association of Nigeria (ADVAN) has been awarded the prestigious WFA President’s Award by the World Federation of Advertisers (WFA), in recognition of its impactful advocacy initiative titled “Project Freedom.” The award acknowledges ADVAN’s leadership in addressing one of the most critical challenges facing marketers in Nigeria and across Africa stifling regulations that are often not backed by data and that constrain innovation, investment, and growth.
Project Freedom was developed as a strategic response to the increasing burden of restrictive regulatory frameworks that impact the ability of businesses to operate effectively. Through the initiative, ADVAN spotlighted the urgent need for evidence-based policymaking, advocating for a regulatory environment that is transparent, balanced, and aligned with global best practices. Central to the campaign was a clear call to uphold the constitutional rights of businesses, particularly the right to freedom of commerce, and to ensure that regulation supports economic participation rather than limits it.
Speaking on the recognition, Osamede Uwubanmwen, ADVAN President said: “‘Project Freedom’ reflects our commitment to standing up for the rights of advertisers and businesses operating in Nigeria and across Africa. We believe strongly that regulation must be guided by data, fairness, and a clear understanding of its impact on growth and innovation. This award from the World Federation of Advertisers reinforces the importance of our advocacy and the relevance of Africa’s voice in shaping global marketing conversations.”
The recognition not only celebrates ADVAN’s efforts but also signals the growing influence of African marketing institutions in global discourse. By bringing attention to regulatory realities within emerging markets, ADVAN has contributed meaningfully to conversations around inclusive growth, policy reform, and the role of marketing in economic development.
ADVAN remains committed to engaging regulators, policymakers, and industry stakeholders to promote a more enabling business environment. Building on the momentum of this global recognition, the association will continue to advocate for responsible, data-driven regulation while defending the principles of fairness, transparency, and freedom of commerce.
The Advertisers Association of Nigeria (ADVAN) is the umbrella body for marketing and communication professionals representing advertisers in Nigeria. The association is dedicated to promoting responsible marketing, protecting consumer interests, and advancing the marketing profession through advocacy, education, and collaboration.
