FairMoney, the Digital bank driving financial inclusion for the Nigerian mass market, plans to roll out savings products and deepen agency banking activities in 2022.
This was part of the critical issues highlighted at a recent briefing to assess activities in 2021 and set the agenda/ focus for the year 2022.
According to Laurin Hainy, Co-Founder/CEO, FairMoney, “FairMoney will continue to support our customers across their various financial service needs even as we work to maintain our current position as the leading digital bank in Nigeria. Our mission has always been to serve the needs of as many Nigerians as possible. Our approach to doing this involves providing millions of Nigerians with loans and capital to meet their immediate needs and, in some cases, to grow their businesses. So far, we have disbursed over N117billion loans since inception,” he said.
“Our goal ultimately is to use technology to bank the 60 million Nigerians currently excluded from the financial ecosystem. We have also introduced secure and innovative technology processes to improve our lending operations, as well as a strong privacy protection and comprehensive loan collection policy deployed in the last four years,” Laurin added.
The management expressed further that the brand is a customer service-driven company that offers bespoke services that appeal to its clients and noting the need to do much more in the year to come. The bespoke brand also highlighted moves to introduce new products such as savings products, agency banking, and more interesting features that would give customers and clients further satisfaction.
Also, speaking at the briefing, Nengi Akinola – Head Marketing & Branding reiterated FairMoney’s commitment to supporting Nigerians. She said, “To us at FairMoney; the goal is to see a world where everyone has equal financial opportunities and support to reach their financial goals, however great or wide it may be. We will continue to build on our offerings so that we can continue to meet the growing needs of the average Nigeria customers”.
Nengi Akinola also added that in 2022 FairMoney plans to add exciting features to its app that will make digital transactions engaging and exciting for customers.
FairMoney also announced its plans to integrate a market campaign in January 2022, which will officially introduce Fairmoney as a Microfinance Bank, with a theme “Fair Banking for All”, tailored towards inclusion.
