Bigi Carbonated Soft Drink treats 50 lucky consumers to a movie hangout at Silverbird Cinemas in Ikeja City Mall, engaging them with fun activities and exciting flavours.
Bigi Carbonated Soft Drink treats 50 lucky consumers to a movie hangout at Silverbird Cinemas, Ikeja City Mall, on Saturday, 21st September 2024. Selected through an interactive digital campaign, participants were asked to guess movie titles based on famous quotes, fostering excitement and connecting the brand with its loyal audience.
The event included activities such as the “Re-arrange the Flavour” game and Dance Central, where participants enjoyed Bigi’s 13 refreshing flavours. This experience highlighted Bigi’s Explore Your Flavours campaign, encouraging consumers to embrace life’s possibilities.
Bigi’s Brand Manager, Biola Aransiola, emphasised the brand’s commitment to delivering memorable experiences, saying, “With Bigi For Every Moment, we aim to add value to consumers’ lives through entertainment and refreshment.”
Bigi’s partnership with Silverbird Cinemas has transformed movie nights by providing moviegoers with an unforgettable mix of entertainment and refreshment. The event also reinforced Bigi’s reputation as an innovative and consumer-focused brand, having won accolades for being the Most Innovative Carbonated Soft Drink Brand of 2023 and for Best Value for Money.
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