Agency News
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How Should Agencies Decide Which Staff Get Sent To Cannes?
Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing…
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Cannes Lion Preview: Driving Interest And Engagement In The Attention Economy
In digital advertising, attention is the new oil. If you don’t have your audience’s attention, then everything else you do…
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Ogilvy’s Jolomi Awala, Others Get Global Industry Recognition
Independent and inclusive industry platform, the Pitch Fanzine has named Ogilvy Africa, Nigeria’s Creative Director, Jolomi Awala and 90 other creatives…
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Grey Africa Promotes Tilesh Bhaga
Tilesh Bhaga, creative director of Digital and Innovation at Grey Tilesh Bhaga was initially appointed as Grey Africa Advertising’s creative…
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Gerety Reveals The 2022 Shortlist And ‘Agency Of The Year’ By Country
The Gerety Awards, the only creative prize to reward advertising campaigns that resonate most with a female audience, reveals the…
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The African Communications Industry Is In Need Of An Overhaul. Here’s How It Can Be Done-Steve Babaeko
 In the last decade, advertising has taken several unprecedented turns. The disruptions caused by digitalisation, technology, and unnatural incidents…
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Cannes Lions Preview: B2B Brand Builders, It’s Your Time To Shine
The state of B2B brand building has changed drastically over the past few years. Traditionally, marketers have focused overwhelmingly on…
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