Feature/Analysis
-
SSCE/NECO 18 Years Limit: No, Prof Mamman, No!- By Elvis Eromosele
Elvis Eromosele Professor Tahir Mamman, Nigeria’s Minister of Education, recently announced a policy setting the minimum age for writing the…
Read More » -
Stakeholders Knock FG Over NELFund Board
Stakeholders in the education and policy sectors have questioned the federal government’s recent configuration of the board of the National…
Read More » -
Africa’s Venture Capital Leader, Kola Aina Joins Olu Akanmu, Dr Agnes Olatokunbo Martins, Others On EFInA Board
Kola Aina Enhancing Financial Innovation & Access (EFInA) Limited has announced the appointment of Kola Aina, Founding Partner and General…
Read More » -
BAMA Mayonnaise In Nigerian Fusion Cuisine: Harmonising Traditional And Modern Flavours
The battle between traditional and modern culinary has been a long one. While most Nigerian homes have specific meals they…
Read More » -
B2B Campaigns That Make A Clear Customer Promise Are 3x More Likely To Increase Market Share, And 2.5x More Likely To Increase Brand Health Compared To Those That Don’t
 WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making a promise to…
Read More » -
Declining Addressability, Brand Safety And ad Fraud Are Set To Define Programmatic Advertising Over The Next Year
WARC has today released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming…
Read More » -
ICYMI: Here Are Five Ways You Can Optimise Your Data!
Imagine you are streaming your favourite show or in the middle of a life-changing job interview, and suddenly, you lose…
Read More » -
Consumer Confidence Rises As 61% Anticipate Financial Improvement In The Next Six Months
The latest WARC 2024 Global Consumer Trends report reveals a significant increase in consumer confidence, with 61% of respondents expecting…
Read More » -
OMD Consumer Study Reveals Africa’s Olympic Trends For Brands And Stakeholders
The 2024 Olympics is here, and the world’s gaze is fixed on the host city, Paris, as it prepares to…
Read More »