Feature/Analysis
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Africa’s Venture Capital Leader, Kola Aina Joins Olu Akanmu, Dr Agnes Olatokunbo Martins, Others On EFInA Board
Kola Aina Enhancing Financial Innovation & Access (EFInA) Limited has announced the appointment of Kola Aina, Founding Partner and General…
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BAMA Mayonnaise In Nigerian Fusion Cuisine: Harmonising Traditional And Modern Flavours
The battle between traditional and modern culinary has been a long one. While most Nigerian homes have specific meals they…
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B2B Campaigns That Make A Clear Customer Promise Are 3x More Likely To Increase Market Share, And 2.5x More Likely To Increase Brand Health Compared To Those That Don’t
 WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making a promise to…
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Declining Addressability, Brand Safety And ad Fraud Are Set To Define Programmatic Advertising Over The Next Year
WARC has today released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming…
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ICYMI: Here Are Five Ways You Can Optimise Your Data!
Imagine you are streaming your favourite show or in the middle of a life-changing job interview, and suddenly, you lose…
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Consumer Confidence Rises As 61% Anticipate Financial Improvement In The Next Six Months
The latest WARC 2024 Global Consumer Trends report reveals a significant increase in consumer confidence, with 61% of respondents expecting…
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OMD Consumer Study Reveals Africa’s Olympic Trends For Brands And Stakeholders
The 2024 Olympics is here, and the world’s gaze is fixed on the host city, Paris, as it prepares to…
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Commonwealth Short Story Award Winner Releases The Talent Coach
Dr. Frederick Mordi, a Commonwealth Short Story Award winner, who wrote The Familiar Stranger and Other Stories, has announced the release of…
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GenAI Elevates Project Management: Boosting Productivity, Collaboration, And Creativity, PMI Report Reveals
Pierre Le Manh, President & CEO,PMI A new report from the Project Management Institute (PMI), the world’s leading authority for…
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