Feature/Analysis
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How to enhance your email marketing campaigns with augmented reality
Joel Jacovou of Zappar unveils the magic of using augmented reality (AR) in email marketing campaigns for increased open rates…
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Women In Public Relations: Thoughts For International Women’s Day 2023-By Elvis Eromosele
Elvis Eromosele Every day is public relations day. This is because the business of strategy and planning, communications and…
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Sub-Saharan Africa Made Steady Progress In Addressing Gender Imbalance In Project Management, PMI Data Shows
Sub-Saharan Africa made steady progress in addressing gender imbalance in project management, PMI data shows Women hold significantly fewer jobs…
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Why Marketers Must Understand Design Better
Appreciation of the design process should permeate an entire organisation, not just its in-house creative team. In-house creative agencies and…
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Sustainable Brands Should Focus On Giving Consumers More Options
Jack Ferris of agency 33Seconds argues that brands looking to offer something new to sustainability efforts should concentrate on providing…
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10 Years in Media Monitoring and Intelligence Profession: Lessons Learned
Chief 10 Years in Media Monitoring and Intelligence Profession: Lessons Learned As a media monitoring and intelligence professional, I have…
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Barriers to Inter-Africa Trade: Minimising The Bottlenecks In Inter-African Payment And Settlement System By Olu Akanmu
Africa’s peoples have historically traded informally among themselves. Colonial borders came later to divide us, in many instances people who…
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Kimberly Clark Overhauls Huggies Brand In India As It Seeks Market Leadership
Kimberly Clark has overhauled the Huggies brand in India as it seeks to return to the number one market position.…
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How Nestlé Is Using AI To Set Creative Rules For Its 15,000 Marketers
The FMCG giant’s chief marketing officer has led an overhaul of its creative process after investing in artificial intelligence tool.…
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LEADING TRENDS IMPACTING THE NIGERIAN E-COMMERCE INDUSTRYÂ THIS 2023
Yuliy Shenfeld LEADING TRENDS IMPACTING THE NIGERIAN E-COMMERCE INDUSTRY THIS 2023 Digital commerce is becoming the fastest growing commerce in…
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