Opinion
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Here’s Why Every Creative Should Include Audio In Their Campaigns
Not too long ago, junior copywriters had to earn their stripes, starting from the bottom and writing 60-second ads for…
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What Is Africa’s Youth Hearing About Africa?
Young people in North Africa are unlikely to befriend, date or marry someone from sub-Saharan Africa. This revelation was made…
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With The Right Picture, Even The Worst Of Billboards Can Be Sold- Onwukaeme
Kingsley Onwukaeme, Location Marketing Expert and Media Manager at RapidXtra. The business of Out-of-Home (OOH) advertising OOH is a picture-driven,…
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Nigeria In Distress: The Solutions Are In The Marketing Communications Space? By Sunday Odiaka
Looking at the increasing challenges bedeviling Nigeria, there is no sense, denying the fact that a cloud of uncertainty hangs…
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Why PR In Nigeria Needs PR
The practice of Public Relations in Nigeria has unarguably experienced considerable growth, especially when you juxtapose present realities alongside what…
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Investment in Infrastructure: The GOtv Nigeria Example
Investing in Nigeria, as every prospective investor is aware, promises enormous dividends. On account of the country’s huge population, the largest…
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Neuroscience Can Teach Marketers To Tell Better Stories
Neuroscience shows how brands use (and misuse) stories when trying to connect with consumers. A good story, told under the…
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How Nigerian FinTech Industry Is Attracting Funding From Local And Foreign Investors
The Nigerian FinTech industry is maturing at an exponential pace according to a report on the Nigerian fintech landscape. he…
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Why FMCG Brands In Africa Should Invest In E-commerce Platform
About eight years ago, we wrote an article on the rise of E-commerce in Nigeria. Since then, there has been a…
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Branding & Marketing Lessons From The Unveiling Of Ahmed Musa Super Eagles Captain
Ahmed Musa is no ordinary Nigerian , apart from been a brilliant footballer he is the captain of the National…
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