Opinion
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Why Product Fail Part 3 By Oluwole Dada
Last time, we talked about cultural and taste differences as one of the factors that can make a product fail.…
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Brandcomfest 2021: Experts Dissect Options In Building Sustainable Brands, Businesses During Challenging Times
Popular Political Economist and Professor of Entrepreneurship, Prof Pat Utomi along with other professionals in the integrated marketing communication (IMC)…
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How Marketers Must Manage The Changing Dynamics Of Measurement In The Age Of Streaming
Despite the explosion in digital content consumption and associated data, it’s becoming harder to measure campaign performance across channels in…
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Here’s Why Every Creative Should Include Audio In Their Campaigns
Not too long ago, junior copywriters had to earn their stripes, starting from the bottom and writing 60-second ads for…
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What Is Africa’s Youth Hearing About Africa?
Young people in North Africa are unlikely to befriend, date or marry someone from sub-Saharan Africa. This revelation was made…
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With The Right Picture, Even The Worst Of Billboards Can Be Sold- Onwukaeme
 Kingsley Onwukaeme, Location Marketing Expert and Media Manager at RapidXtra. The business of Out-of-Home (OOH) advertising OOH is a picture-driven,…
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Nigeria In Distress: The Solutions Are In The Marketing Communications Space? By Sunday Odiaka
Looking at the increasing challenges bedeviling Nigeria, there is no sense, denying the fact that a cloud of uncertainty hangs…
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Why PR In Nigeria Needs PR
The practice of Public Relations in Nigeria has unarguably experienced considerable growth, especially when you juxtapose present realities alongside what…
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Investment in Infrastructure: The GOtv Nigeria Example
Investing in Nigeria, as every prospective investor is aware, promises enormous dividends. On account of the country’s huge population, the largest…
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Neuroscience Can Teach Marketers To Tell Better Stories
Neuroscience shows how brands use (and misuse) stories when trying to connect with consumers. A good story, told under the…
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