LORD’S London Dry Gin Unveils New Look With Guala Cap At 2024 Awards

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LORD’S London Dry Gin Unveils New Look With Guala Cap At 2024 Awards

LORD'S Gin unveils its new look with the innovative Guala Cap at the 2024 Achievers Awards, combating counterfeiting and ensuring product authenticity.

LORD’S London Dry Gin unveils a new look with the innovative Guala Cap at the 2024 LORD’S Achievers Awards, focusing on counterfeiting prevention and product authenticity. This move reinforces the brand’s premium positioning in Nigeria’s spirits market, safeguarding both the brand and consumers.

LORD’S London Dry Gin has unveiled its newly redesigned packaging, featuring the innovative Guala Cap, at the 2024 LORD’S Achievers Awards. This strategic relaunch aims to combat counterfeiting and ensure product authenticity, reinforcing the brand’s position in Nigeria’s premium spirits market.

Also read: Lord’s Dry Gin Hosts 2024 Lord’s Achievers Awards Honorees Ahead Of 6th Edition 

Held under the theme “Celebrating Emerging Icons,” the awards provided the perfect platform for LORD’S Gin to introduce the Guala Cap. This tamper-evident technology guarantees that every bottle reaches consumers in its authentic form, safeguarding both the brand and its customers from counterfeit products.

Stanley Obi, Director of the Prime Business Unit at Grand Oak Limited, highlighted the significance of the redesign, stating that the new packaging symbolizes the brand’s dedication to quality, safety, and innovation. As the Nigerian spirits market faces increasing threats from counterfeit products, LORD’S Gin’s use of the Guala Cap sets a higher standard of excellence and trust.

The LORD’S Achievers Award event was attended by a distinguished group of business leaders, stakeholders, and entrepreneurs, further cementing the brand’s relevance and commitment to delivering excellence. The new packaging reflects LORD’S Gin’s long-term vision of maintaining its premium positioning in a competitive landscape, while also addressing challenges in product authenticity.

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