Samsung took a major risk by cancelling the sale of its next Galaxy Note device and focus solely on the Galaxy Z Fold3 and Z Flip3 two years after the commercial release of the first Galaxy Fold edition. Fortunately, Samsung’s new foldable smartphones have garnered a lot of positive feedback.
Although the company are short of the global chip, the Samsung Galaxy Z Fold3 and Galaxy Z Flip3 are in high demand all across the world. Pre-orders alone had topped all of Samsung’s foldable smartphone sales to date, according to the company. In just seven days, pre-orders for the new Galaxy Z series of foldable smartphones had surpassed 920,000 units.
Out of this impressive number, 270,000 devices were activated on the first day of the pre-activation period, a new high for Galaxy smartphones. The popularity of the two recently released foldable smartphones has even led to an extension of the pre-ordered Galaxy Z smartphones’ early activation time.
According to The Korea Herald, the sales speed is similar to that of the Galaxy Note 10 and Galaxy S8, which were two of Samsung’s fastest smartphones to achieve 1 million units in South Korea. Samsung is said to have spent $2 billion on marketing and promotions for these phones to raise gain publicity of these foldable smartphones.
According to DSCC (Display Supply Chain Consultants), the sales of foldable smartphones will increase by 215% QoQ (Quarter Over Quarter) and 480% YoY (Year Over Year) to 2.6 million units. Samsung is expected to have an 85% market share in the foldable smartphone category in 2021, followed by HUAWEI with a 10% share.
The Galaxy Z Flip3 will also be the most popular foldable smartphone in 2021, having sold twice as many units as the Z Fold3, which folds in half like a book. In general, the Galaxy Z Fold3 and Galaxy Z Flip3 are more durable, powerful, and elegant than their predecessors.
Besides these foldable phones, the limited-edition Galaxy Watch 4 Thom Browne is also generating a lot of publicity, with more than 2,00,000 people registering for the lucky sales on the 29th of last month. Samsung has officially launched this edition of the Watch4 Classic, which will retail for $800. Previously, the wearable had to be purchased as part of a package with other Galaxy devices.
Unlike other smartwatches, three Thom Browne wrist straps and a charger with the Thom Browne tri-colour stripes are included in the box. The Watch4 Classic is rhodium-plated for a gleaming appearance and it comes with five Thom Browne watch faces pre-installed. This variant of the smartwatch comes in a 42mm Bluetooth model.
Underneath the fashionable exterior is the standard Watch4 pitch, which includes Bluetooth and LTE connectivity for glanceable notifications from your phone on your wrist, as well as access to Google apps and Samsung services such as Samsung Pay, Google Maps and the Bixby voice assistant.
The Watch4 can also track your steps, measure your skeletal muscle mass, and body fat percentage, as well as measuring your blood oxygen, water intake, sleep patterns, and even your stress levels. It should come as no surprise that Samsung Electronics’ operating profit would improve over time as sales of these newly introduced gadgets increase, despite the pandemic.
