Showmax has once again demonstrated its leadership in digital innovation across Africa with a bold new campaign that has captivated football fans and brand enthusiasts alike. In an unforgettable stunt, Showmax teamed up with Manchester United legend Eric Cantona to deliver a surprise moment during a Matchday Live broadcast. Cantona’s unexpected walkout left viewers intrigued, all leading to the reveal of Showmax’s groundbreaking plan to stream all 380 matches of the 2024/2025 Premier League season live in HD across Africa.
The centerpiece of the campaign was Cantona’s return to the screen in what appeared to be a rogue broadcast. His powerful statement, “The revolution will not be televised; the revolution will be live,” announced Showmax’s innovative new streaming options designed specifically for mobile users throughout the continent. This approach aligns perfectly with Showmax’s commitment to providing world-class entertainment to African audiences, no matter where they are.
This campaign showcases a brilliant use of a global icon to generate buzz, drive engagement, and ignite conversations. Showmax has successfully combined entertainment, digital innovation, and affordability, making the Premier League accessible to a wider audience. With prices for Premier League streaming starting at just NGN 3,200, Showmax is democratizing access to top-tier sports content, appealing to both die-hard football fans and casual viewers.
The viral success of the stunt was intentional, as Showmax integrated it seamlessly into its programming, ensuring maximum visibility and organic reach. This campaign is setting a new standard for brand storytelling and marketing, positioning Showmax as a leader in the African streaming market.
Not only does this campaign reinforce Showmax’s dominance in entertainment, but it also highlights the brand’s commitment to innovation, delivering a product that resonates with today’s audiences and adapts to changing consumer behaviors. Showmax isn’t just streaming football—it’s leading a revolution in how African fans experience the game.
The full video of the stunt can be viewed at https://youtu.be/0dT6Gg6uB2g.
Note to Editor:
Showmax Pricing Structure – Nigeria:
- Showmax Entertainment: NGN 3,500
- Showmax Entertainment Mobile: NGN 1,600
- Showmax Premier League: NGN 3,200
- Showmax Entertainment + Premier League: NGN 5,400
- Showmax Entertainment Mobile + Premier League: NGN 4,000
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