Steve Babaeko, President, AAAN and Founder/CEO X3M Ideas
Nigerian Creative Egg-head and President of the Association of Advertising Agencies of Nigeria (AAAN)/ Founder/CEO, X3M Ideas, Lagos, Steve Babaeko, has been selected a member of the Jury for D &AD awards 2022.
Steve who doubles as his agency’s Chief Creativity Officer, has been a regular fixture in international and global advertising awards’ jury and judges’ panels while also flying the African albeit Nigeria’s flags at several global advertising events such as the New York Advertising, Canneslions Advertising Festivals and the Lisbon International Advertising Festival.
Announcing his current call-up, the AAAN President said, “I am delighted to join some of the biggest and brightest names in the creative community as a jury member of D&AD Awards 2022 in the Press & Outdoor category”.
According to Steve, since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. “The D&AD Awards are recognised globally as the ultimate creative accolade, entered and judged by the best from around the world”.
“But it’s much more than just Awards. When creatives enter their work, they enable D&AD as a charity to provide learning programmes such as New Blood, bridging the gap between education and the commercial creative industries, and Shift, which supports underrepresented talent”.
The D&AD jury member from Nigeria further explained that the work that wins a D&AD Pencil leaves an important and lasting legacy. It is the pinnacle of many careers, but most importantly it informs the future of commercial creativity globally, adding, “so I am thrilled to be offered the opportunity to take part in the Jury”.
To encourage participation and entries from the African shores and Nigeria in particular, Steve further discloses that entries for the Awards are being accepted as we speak and will be closing on Wednesday 16 March 2022.
Steve was named in 2019 as one of the Adweek’s global Creative 100 and in June same year, he got a standing ovation for his presentation tagged “The Authentic African story” at the Cannes Advertising Festival, France.
To learn more about the categories and how to enter, follow @d_and_ad or visit the D&AD website: dandad.org/awards
