ad spend
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Gaming Industry Worth $184 Billion Globally, But Advertiser Spend Remains Low
Despite gaming’s immense global popularity and cultural impact, in-game advertising investment is surprisingly low, according to WARC Media’s latest Global…
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GroupM: War And Recession Won’t Quite Smother Ad Revenue Growth In 2022
The latest GroupM mid-year advertising forecast has arrived, and there’s little adjustment on 2022 predictions from an ad revenue perspective.…
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‘20% Of Media Spend Will Move To Social’: Creators’ New Place In Marketing
With ad spend continuing to rise and digital taking a bigger slice of that pie year-on-year, social too is growing its share.…
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Meta Opens Access To Its Political Ad Targeting Data
Facebook owner Meta has responded to calls for greater transparency around its ad targeting for political advertising. In an announcement…
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Prioritizing Ad Spend To Boost Performance: Measures For Improving Campaign Objectives
ROAS (Return On Ad Spend) shows how well an ad is performing and how much revenue it generates. It measures…
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