advertising
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#AfricaMonth: Authentic World-Class Advertising From Africa
Paul Jackson, CEO at Grey Advertising Africa The advertising business in Africa is historically linked to the entry of multinational…
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TV Advertising Embraces Digital In Kantar’s Creative Effectiveness Awards 2022
The annual awards, focused on results, includes the Nigerian ad for Martell, ‘Be the standout swift’, which clinched second place…
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What To Expect In Sustainability Marketing In 2022
Agency leaders share where they see the industry moving on climate issues this year Throughout 2021, climate issues wrestled their…
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Advertising In 2022: Time To Look Up
For those who haven’t seen it yet, it should suffice to say the recently released Netflix film Don’t Look Up is about…
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Brands
Nielsen Launches Streaming Signals To Increase Advertising
In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, Nielsen…
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Brands
Kantar Reveals The World’s Most Effective Ads in 2020
Kantar’s Creative Effectiveness Awards reveals the world’s most effective ads in 2020, and what makes them great. At Kantar, we love…
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News
Gerety Jury Insights From Around The World
Taking place June 7 – June 17, the Gerety Awards jury insight panels are unique events and the only global creative indicator…
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Brands
Youtube Generates $6.01B From Ads Revenue In Q1 2021
Revenue generated by Youtube from advertising hits $6.01 billion in the first quarter of 2021, representing a percentage difference of…
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News
Future Of Advertising: Scannable QR Code Appears In The Sky Above Shanghai
Future Of Advertising: Scannable QR Code appears in the sky above Shanghai An enormously popular Chinese video sharing and streaming site, Bilibili,…
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News
Gerety Awards: No Joke The Deadline Extension Is April 30
The Gerety 2021 deadline has been extended until April 30 and a new category for humour is announced The humour…
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