advertising
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AAAN President Charts Strategic Path For ₦900 Billion Growth In Nigerian Advertising Industry
Lanre Adisa, President of the Association of Advertising Agencies of Nigeria (AAAN), has outlined key actions needed to accelerate the…
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AI Accelerates Advertising Measurement, But Advertisers Still Lack A Complete View Of ROI
The Future of Measurement 2025, part of WARC’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement…
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Gerety Awards 2025: All Ideas Can Write History
The Gerety Awards 2025 Creativity Campaign, titled “All Ideas Can Write History,” invites entries based solely on creativity. The early…
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Warc Report: Advertising Spend To Double In 2024
After a tough 2023, Warc Media predicts global advertising spend will double its growth in 2024 with it expected to…
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WPP Spreads Its Wings To Boost AI Capabilities
WPP has a big operation in India – 11,000 or so people it seems – and, like the rest of…
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Enugu Outdoor Regulator To Move Against Politicians Violating State Advertising Laws
Ike Ezugwu, GM/CEO, ENSSAA The Enugu State Structures for Signage and Advertisement Agency (ENSSAA) advises politicians in the state, especially…
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Sanwo-Olu, APCON, SON, NAFDAC, HASGs, Others To Discuss ‘Ease Of Doing Business’ At ADVAN Industry Dialogue
L-R: Samuel Akinrinmisi- Member Planning Committee Industry Dialogue, Samuel Akinrinmisi- Member Planning Committee Industry Dialogue, Kenneth Iruonagbe-Publicity Director, Osamede Uwubanmwen…
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Heineken Addresses Work-Life Imbalance With Satirical Bottle Opener
Global beverage brand Heineken, as well as its agency partner Publicis Worldwide, is tackling the topic of work-life imbalance in…
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NBC Can’t Regulate Advertising In Nigeria, Say’s Court
The Federal High Court sitting in Lagos has held that the Nigerian Broadcasting Commission (NBC) acted beyond its powers in…
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#AfricaMonth: Authentic World-Class Advertising From Africa
Paul Jackson, CEO at Grey Advertising Africa The advertising business in Africa is historically linked to the entry of multinational…
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