Agency Models

Brand NetworkApril 13, 2023
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How Can Agencies Sell Craft To Clients With Shrinking Budgets?

In this week’s discussion, we explore how agencies can get clients to buy in to ideas that go against the…
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Brand NetworkJune 19, 2022
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M&C Saatchi Board Reverses Support For Next Fifteen Takeover Bid

The board of directors at agency group M&C Saatchi has dramatically gone cold on its recommended takeover bid from British holding company Next…
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Brand NetworkJune 15, 2022
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Apple The World’s Most Valuable Brand, Per Kantar’s New BrandZ Study

Kantar’s latest report of the top 100 most valuable global brands found Apple to be the world’s most valuable brand,…
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Brand NetworkMay 24, 2022
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WPP Backs Black Equity Organization With Pro Bono Support And Funding

WPP, along with its agencies, has announced a partnership with The Black Equity Organization (BEO), which aims to advance justice…
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