Tag: AI
AI Accelerates Advertising Measurement, But Advertisers Still Lack A Complete View Of ROI
The Future of Measurement 2025, part of WARC’s Evolution of Marketing programme, highlights emerging trends in media and creative measuremen [...]
PMI Expands AI Capabilities With Cognilytica Acquisition
Pierre Le Manh PLM President and CEO PMI
The Project Management Institute (PMI) has announced next-generation tools to enhance AI skills for p [...]
MultiChoice Africa Innovates Streaming Experience In Africa
Sabelo Mwali, Chief Technology Officer, MultiChoice
MultiChoice Africa is leading the shift from traditional DTH to OTT streaming, offering custom [...]
Dr. Omolaraeni Excels In May: Earns AI Expertise At Oxford And Becomes IMC Fellow
Dr. Omolaraeni Olaosebikan, Group Chief Executive Officer, of McEnies Global Communications, a notable practitioner in marketing communications a [...]
Google And Facebook Are killing Local News
This week the Competition Commission is probing how online news is affected by AI chatbots, search and advertising technology. The outcome of the [...]
How Personalisation And AI Can Boost Customer Experiences And Business Growth
Oluwole Asalu, CEO/Founder of Quomodo Systems Africa
Personalisation and AI are not just buzzwords. They are the key differentiators in today’s fa [...]
The Future Of Marketing In The AI Era
In a recent discussion, Toby Jenner, CEO of Wavemaker Global, and Ruth Stubbs, CEO of Wavemaker EMEA, shared their insights on the rapidly evolvi [...]
Clickatell Launches AI Powered Chat Commerce
Clickatell, a pioneer in mobile messaging and Chat Commerce innovation, today announced the launch of Clickatell AI, [...]
Data And Privacy: How To Balance Sharing And Protection In The Big Data And AI Era
Oluwole Asalu, CEO and Founder, Quomodo Systems
Picture yourself as a patient who needs a life-saving treatment that is not available in your coun [...]
The Future Of AI In The Hospitality Industry: Acsiopolis Leading The Way-By Astrino Nicoloudakis
Astrino Nicoloudakis, Chief Investment Officer, Acsion Limited at Acsiopolis Mixed Used Precinct
According to AI author, Mo Gawdat (former Chi [...]