The monitoring team of the Advertising Practitioners Council of Nigeria(APCON) has flagged a Glo dial *109# ‘Link Your NIN’ commercial featuring a female model ‘Osas Ighodaro”.
The campaign which was caused to be exposed by Globacom Limited is currently being aired on some TV stations and social media platforms targeted at the Nigerian market and eliciting complaints about the exposure of the model’s cleavage.
The advertisement was neither submitted nor approved for exposure by the Advertising Standards Panels (ASP), the statutory body charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of advertising in Nigeria.
APCON has written to the management of Globacom Limited to stop further exposure of the advertisement/commercial on all media platforms (broadcast and social media). We have also written to the media stations and the relevant government agencies in this regard.
APCON is committed to ensuring that the advertising ecosystem is sanitized and shall use all lawful means including causing the prosecution of violators of the Advertising Laws of the Federation.
