Brand Strategy
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How Nestlé Is Using AI To Set Creative Rules For Its 15,000 Marketers
The FMCG giant’s chief marketing officer has led an overhaul of its creative process after investing in artificial intelligence tool.…
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Mastercard Announces New ‘Artist Accelerator’ Web3 Music Program
The Mastercard Artist Accelerator, created in partnership with Polygon Studios, is designed to help five emerging musical artists leverage blockchain-based…
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Coca-Cola On Leveraging The Power Of Creative Collaborations
As Coca-Cola steps up its brand collaborations globally, Mattias Blume, the VP of Marketing ASEAN and South Pacific shares his…
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Fifa World Cup 2022: Watch All Of The Latest Ads
The World Cup is a momentous event for brands to celebrate the beautiful game with fans. With the tournament set…
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What We Learned About The ad Industry After A Week At Cannes Lions
After its Covid-enforced hiatus, the Cannes Lions Festival of Creativity returned this week – as did our journalists, who were…
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Coca-Cola And Jack Daniel’s Make It Official: Get Ready For Jack & Coke In A Can
Coca-Cola announces new global partnership with Brown-Forman Corporation and expands its ready-to-drink alcoholic beverage portfolio. Coca-Cola hopes to create a…
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Cannes Lions Preview: B2B Brand Builders, It’s Your Time To Shine
The state of B2B brand building has changed drastically over the past few years. Traditionally, marketers have focused overwhelmingly on…
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