Brand Strategy
-
Instability And Decentralization: Strategists On Marketing’s New Risks And Rewards
Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a…
Read More » -
Heineken Addresses Work-Life Imbalance With Satirical Bottle Opener
Global beverage brand Heineken, as well as its agency partner Publicis Worldwide, is tackling the topic of work-life imbalance in…
Read More » -
BBH’s Debut Campaign For Ribena Interrupts Awkward Moments To Say ‘Chin Up’
Ribena is looking on the bright side of life with a new tagline designed to make the brand more relatable…
Read More » -
‘Localization Is Just Not Enough’: Brands’ New Rules Of Engagement In China
The relationship between Chinese and western brands is at an interesting juncture. Chinese brands such as TikTok and Shein are…
Read More » -
Coca-Cola Emphasizes ‘Experience Over Ads’ With Emerging Artist Push
Coca-Cola has expanded its Coke Studio music platform globally with a launch film that reimagines Queen’s iconic song It’s A…
Read More »