branding
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Opinion
Branding Bests Pricing Per Perception, Buying Decisions – By Ugochukwu Ugwuanyi
Ever wondered why several substitute brands displayed on the same grocery store shelf have different price tags? It’s simply due…
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Opinion
CEO Branding As Organisation’s Touchstone And Gemstone-By Ugochukwu Ugwuanyi
People are usually skeptical of organisations – a disposition that lingers until they’ve sized up and approved of the brain…
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AB InBev Credits Marketing With Driving ‘Highest-Ever’ Volume Sales
CEO Michel Doukeris said the alcoholic drinks giant had stepped up the effectiveness of its creativity through its digital transformation…
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Brands
Reckitt Benckiser Rebrands As Reckitt
The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on its rich…
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