Celebrity
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Debunking Influencer Marketing Myths
Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi,…
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Endorsements, Ambassadors And Storytelling: How To Bring Brands, Talent And Agencies Together
The ecosystem of endorsements and ambassadors is becoming larger and more complex, but a marketplace approach can help brands find…
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When Does a Celebrity Hit the Oversaturation Threshold for Advertising?
Agencies advise against stars trying to be everything to every brand Celebrities like Melissa McCarthy, Peyton Manning, Kevin Hart, Serena…
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Brands
LG Organises First Online Celebrity Gaming Tournament In Nigeria
Imagine what’s possible when the most innovative TV meets the fastest and most powerful game console. Rapid response time, smooth…
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