coca-cola
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Coca-Cola’s Global CMO Predicts AI Will Revolutionize Marketing
Coca-Cola’s global Chief Marketing Officer, Manolo Arroyo, has predicted that artificial intelligence (AI) will fundamentally transform the marketing profession. Speaking…
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Coca-Cola In Africa: A Long History Full Of Unexpected Twists And Turns
A new book called Bottled: How Coca-Cola Became African tells the story of how the world’s most famous carbonated drink conquered the…
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Coca-Cola, Unilever And GSK Urge EU To Set More Aggressive Greenhouse Gas Emissions Targets
Coca-Cola, Unilever, GSK, and other Corporate Leaders Group (CLG) Europe members are calling upon the European Union to reduce its greenhouse gas emissions by at…
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Ready To Drink Premixes Market To Witness Stunning Growth | Diageo, Bacardi, Nestlé
Ready-to-drink (RTD) premixes refer to packaged beverages that are prepared and mixed with ingredients in a ready-to-consume format. These beverages…
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#BehindtheBrandManager: Anele Mjacu, Category Marketing Manager For Nutrition At Coca-Cola
Anele Mjacu is the category marketing manager for nutrition: plant based beverages in Africa within The Coca-Cola Company. She is…
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Soft Drink Manufacturers Decries Ongoing Campaign To Lynch Sugar By A Subterfuge Group
Barely two weeks after the Sectoral Group of the Manufacturers Association of Nigeria [MAN] raised a discomforting alarm over strong…
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What P&G, Diageo, Coke & Unilever’s Earnings Updates Reveal About Cost-Crisis Marketing
This week, the biggest FMCG companies in the world (which also happen to be the biggest ad spenders in the…
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Coca-Cola And Jack Daniel’s Make It Official: Get Ready For Jack & Coke In A Can
Coca-Cola announces new global partnership with Brown-Forman Corporation and expands its ready-to-drink alcoholic beverage portfolio. Coca-Cola hopes to create a…
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Coca-Cola HBC Donates €1 Million To Support Local Communities
Coca-Cola HBC, the parent company of the Nigerian Bottling Company (NBC) Ltd, has announced a €1 million donation to support…
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Coca-Cola Emphasizes ‘Experience Over Ads’ With Emerging Artist Push
Coca-Cola has expanded its Coke Studio music platform globally with a launch film that reimagines Queen’s iconic song It’s A…
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