Dentsu
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Dentsu Mimics Apple’s ‘Shot On iPhone’ Campaign With New Images From The Webb Space Telescope
The agency is launching a new out-of-home (OOH) ad campaign for aerospace company Northrop Grumman in Los Angeles and Washington,…
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Dentsu Shaves Projected 2022 Global Ad Spend Growth Down To 8.7%
Dentsu has presented a bullish forecast of future advertising spending, projecting the global market to rise a mere 8.7% in…
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Cannes Lions 2022: The Grand Prix Winners So Far
Cannes Lions: The International Festival of Creativity is making its first in-person return this week after a two-year hiatus. From…
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How Can The Marketing Industry Support The Next Generation Of Female Leaders?
Media and marketing leaders from Mindshare, KFC, Xaxis, Bloomberg, Dentsu, AppLovin, Disney and Grab come together in Singapore to discuss…
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Dentsu To Strengthen Digital And Tech With $2.6 Billion Investment Fund
The investment follows organic growth from the agency network for the year of 13.1% Hiroshi Igarashi, president and CEO of…
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JCDecaux Results Show Recovery Of Confidence In Out-Of-Home
The world’s largest outdoor media company saw revenue for the year increase by 18.7%, buoyed by digital spend In a…
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Coca-Cola Sidelines Super Bowl Ads For The Second Year In A Row
The soft drink giant has its hands full rebuilding its agency partnerships For the second consecutive year, Coca-Cola has decided…
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Dentsu Group Names A New CEO And President
Dentsu Group has promoted Hiroshi Igarashi to group president and CEO, effective March 2022. Igarashi will replace Toshihiro Yamamoto, who…
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WPP Wins Coca-Cola’s $4 Billion Creative Account
WPP has emerged victorious from one of the largest pitches of the year as Coca-Cola hands the lion’s share of…
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