ecommerce
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AWIEF And African Development Bank’s Affirmative Finance Action For Women In Africa
The Africa Women Innovation and Entrepreneurship Forum (AWIEF)  and the Affirmative Finance Action for Women in Africa (AFAWA) initiative of the African…
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B2B e-Commerce Is Helping Micro Businesses Save Time, Energy, And Resources
Unlike the years where micro business owners in underserved areas face deprivation in accessing fast moving commodities and goods to…
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Mara Names Susan Younis Chief Marketing Officer
Mara, the Pan–African crypto exchange platform has today announced that Susan Younis has been named the new Chief Marketing Officer…
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Shoppers Storm Konga For Mid-Year Shopping Festival
The maiden edition of the Konga Mid-Year Shopping Festival, an annual promotion by Nigeria’s leading e-commerce giant which kicked off…
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E-commerce: The New Market Enabler For Distributors, Manufacturers
Globally, business conduct is no longer what it used to be; thanks to the impact of digital technology. The influence…
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Coca-Cola Emphasizes ‘Experience Over Ads’ With Emerging Artist Push
Coca-Cola has expanded its Coke Studio music platform globally with a launch film that reimagines Queen’s iconic song It’s A…
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The Content Marketing Strategy That Triple Ecommerce Sales, And Exactly How to Do It
Today, content marketing is undoubtedly the most used keyword in the marketing world. It seems as if you can’t talk…
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Brands
We Make 80% Of Our Sales On Jumia Says Danami Store Owner
Thanks to technology and increasing penetration of the internet in Africa, e-commerce has become a major driver of the fashion…
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Feature/Analysis
Ecommerce, Adtech And Privacy: How 2020 Has Transformed The Future Of The High Street
Retailers and brands can drive the recovery of physical store sales through first-party data collaborations, helping to reach the customers…
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Feature/Analysis
Q4 Report: Jumia Maintains 12% Gross Profit Increase YoY
Africa’s leading ecommerce platform, Jumia has reported gross profit of €27.9 million, translating to a year-over-year increase of 12% in…
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