Influencer Marketing

Brand NetworkAugust 27, 2025
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Nigeria And Ghana Join Dentsu’s Influencer Movement Across Africa

Influencer marketing is surging worldwide, but Africa is rewriting the rules. With over 1.1 billion people and a median age…
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Brand NetworkJune 21, 2025
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Advertising Compliance In Nigeria: ASP Moves To Tackle Digital Challenges

The Advertising Standards Panel (ASP), Nigeria’s official advertising vetting authority, has reaffirmed its resolve to tackle growing industry challenges and…
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Brand NetworkMay 1, 2023
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How To Build Deeper Audience Connections Through Creators

By humanizing a brand, companies can create a more emotional connection with their customers, which can lead to increased loyalty,…
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Brand NetworkDecember 23, 2022
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5 Public Relations Trends To Watch Out For In 2023-By Elvis Eromosele

Every end of year, we look forward to the new year with expectations. We expect the new year to be,…
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Brand NetworkJuly 7, 2022
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Debunking Influencer Marketing Myths

Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi,…
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Brand NetworkJune 14, 2022
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Is Influencer Advertising The ‘Scapegoat’ Traditional Media Needs?

Last month the Digital Culture Media and Sport Committee (DCMS) called for the government to legislate on influencer marketing. Brands and…
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Brand NetworkJune 1, 2022
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‘TikTok Will 100% Kill Instagram’: Social Experts On Influencers And Authenticity

Authenticity on social media is in the zeitgeist, especially for brands and marketers grappling with their role in the space.…
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Brand NetworkMay 25, 2022
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‘20% Of Media Spend Will Move To Social’: Creators’ New Place In Marketing

With ad spend continuing to rise and digital taking a bigger slice of that pie year-on-year, social too is growing its share.…
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