marketers
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Exploring The Possibilities Of Blockchain For Marketers
One of the largest challenges for banks, financial institutions and FinTech companies is the need to stay relevant. To do…
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5 Customer Dark Spots Marketers Can Shine A Light On With The Help Of A CDP
Brands today are looking to revive dormant customers, increase basket size, activate data anywhere, and identify lookalike audiences. These goals,…
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Personalization, Customer Centricity & Brand Value Help Marketers Stay Ahead Of The Curve
Customers have changed but how have brands responded? Experts from Sentosa Development Corporation, Razer and Grab for Business highlight the…
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Why Marketers Must Understand Design Better
Appreciation of the design process should permeate an entire organisation, not just its in-house creative team. In-house creative agencies and…
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The Modern Marketing Disconnect: The Key Data Challenges Facing Marketers
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste…
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APCON Set To De-Register Debtor Practitioners From 1st Dec. 2021
Plans are underway by the Advertising Practitioners Council of Nigeria (APCON) to de-register, remove names of practitioners who have failed to pay…
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Opinion
Neuroscience Can Teach Marketers To Tell Better Stories
Neuroscience shows how brands use (and misuse) stories when trying to connect with consumers. A good story, told under the…
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Feature/Analysis
Customer Acquisition Is The Only Viable Growth Strategy In B2B, Says Ehrenberg-Bass’s Romaniuk
The majority of B2B marketers believe brands grow through customer loyalty rather than customer acquisition, but that couldn’t be further…
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Feature/Analysis
Brands Can Use Two of the Four Ps to Tilt the Odds in Their Favour
Joan R Ginther is the luckiest woman in the world. She has won big prizes in Texas State lotteries on…
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