marketing
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The Future Of Marketing Careers? Marketing, data, Tech And Digital In Harmony
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working. ‘The…
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Feature/Analysis
Customer Acquisition Is The Only Viable Growth Strategy In B2B, Says Ehrenberg-Bass’s Romaniuk
The majority of B2B marketers believe brands grow through customer loyalty rather than customer acquisition, but that couldn’t be further…
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Feature/Analysis
Why CEOs Want Marketing Superheroes
Feature The question of what CEOs expect from those running their marketing departments may never have been more pressing. In…
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Feature/Analysis
Jumia Lending Programme Provides Credit Facility For Nigerian Entrepreneurs
Small and Medium Enterprises are the key economic drivers in Nigeria. However, access to funds has been one of the…
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Feature/Analysis
Brands Can Use Two of the Four Ps to Tilt the Odds in Their Favour
Joan R Ginther is the luckiest woman in the world. She has won big prizes in Texas State lotteries on…
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Feature/Analysis
The Key Trends That Will Impact Marketing in 2021
Hands holding up colorful letters forming the word marketing From refining agility to the need for a two-speed strategy and…
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