Diestel will succeed Matthias Harbeck, who is moving to Saint Elmo’s Group
Serviceplan Germany has hired Till Diestel, chief creative officer at BBDO Germany, to take on the same role with his new employers.
From June, Diestel will take over from Matthias Harbeck, who is moving to Saint Elmo’s Group in its newly created position of chief creative officer.
Diestel will be charged with leading the creative output development for Serviceplan’s agencies across Germany, working on their strategic development and leading the client briefs across each of the countries in which it presides.
Bringing experience and creativity
He returns to the business having already worked in its Hamburg office from 2006 to 2014—reaching the level of ecd before a move to adam&eveDDB London. He then moved onto BBDO Berlin as a managing director before his promotion to CCO in 2019.
Reporting to group global CCO Alexander Schill, he will also take on the role of managing partner, working alongside executive board member Vincent Schmidlin, chief strategy office Stefanie Kuhnhen and chief financial officer Holger Scharnofske in leading the holding company group which works across 34 countries.
In a statement, Alexander Schill commented: “With Till Diestel, we were able to win one of Germany’s most renowned creatives. Hardly anyone else represents creative excellence like he does and stands for a consistently collaborative way of working at the same time. I cannot think of anyone who would fit into the team better than Till.”
During his career so far, Diestel can boast of having won over 800 creative awards in total, including several Grand Prix at Eurobest and Cannes Lions.
Diestel described Serviceplan as “one of the most innovative agency groups in Europe, with an impressive integrative strength.”
He added: “I am very happy to return to where I once started, bringing back the experience I gained outside Serviceplan Group. I am looking forward to contributing to Serviceplan, being a magnet for creative talents and to further developing the areas of Craft and Excellence in the future.”
