TikTok
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TikTok And AU Commission Launch #SaferTogether For Digital Safety In Africa
TikTok has announced a partnership with the African Union Commission’s Women, Gender, and Youth Directorate (WGYD), aimed at bolstering online…
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Brandformance: How Marketers Are Combining Brand And Performance Marketing On TikTok
TikTok’s “brandformance” strategy combines brand building and performance marketing to drive tangible results for brands. By leveraging creativity, entertainment, and…
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Amazon Overtakes Apple, Becomes The World’s Most Valuable Tech Brand
Amazon is the world’s most valuable tech brand across all sectors. Overtaking Apple, Amazon has a brand value of $299.3bn,…
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TikTok For Business Partners With Loeries Digital Category
Entering their third year of partnership, TikTok for Business will be joining the 2023 edition of The Loeries as the…
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Joe Biden Takes further Steps To Ban TikTok In US
According to reports the bill was introduced by 12 members of the Senate. This bill would allow US President Joe Biden to…
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Are TikTok And YouTube The New Googles For Gen Z?
As Google loses its prowess with generation Z, Savanta’s executive in research, insight and consulting, Aimee Earlam questions whether TikTok…
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Nigeria To Regulate Online Platforms
Online platforms such as Twitter, Facebook and Tiktok will be required to register and open offices in Nigeria and appoint…
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The Force Is Back! Trendupp Awards Officially Kicks Off Nominations For 2022
Trendupp Africa – Nigeria’s first-ever reward-based platform where creatives – has officially announced the second edition of their awards –…
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TikTok Signs European Rugby Sponsorship Deal
The partnership will run across both the men’s and women’s Six Nations Tournaments TikTok has extended its sports sponsorship strategy…
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