TV
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Gucci Launches Global Gaming Academy With A Keen Focus On Mental Health
Gucci wants to foster the next generation of professional esports stars — while ensuring these players have the tools they…
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TV Advertising Embraces Digital In Kantar’s Creative Effectiveness Awards 2022
The annual awards, focused on results, includes the Nigerian ad for Martell, ‘Be the standout swift’, which clinched second place…
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Why Even TV Advertisers Need A New Approach To Digital Identity
Even though ad targeting on connected TVs doesn’t use cookies, it will still be affected by the wider push towards…
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Brands
Nielsen Launches Streaming Signals To Increase Advertising
In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, Nielsen…
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Nielsen Reveals Error In Out-Of-Home TV Ratings
Nielsen is acknowledging that it under-counting out-of-home audiences since September 2020, in the latest blow to a company that lost…
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