World
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Optometry In A Changing World: Adapting To Emerging Trends-By Dr. Elizabeth Ndubisi Eromosele, O.D.
Dr. Elizabeth Ndubisi Eromosele, O.D. In July, I had the privilege of attending the 48th National Conference and Vision Expo…
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Why Businesses Are Turning To Renewables Such As Solar To Make A Positive Impact On The World
Reduce, reuse, and recycle may seem like a small act, but it can have a massive impact on protecting the…
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What We Learned About The ad Industry After A Week At Cannes Lions
After its Covid-enforced hiatus, the Cannes Lions Festival of Creativity returned this week – as did our journalists, who were…
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Are TikTok And YouTube The New Googles For Gen Z?
As Google loses its prowess with generation Z, Savanta’s executive in research, insight and consulting, Aimee Earlam questions whether TikTok…
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How Pampers Got 4 Million Toddlers Reading With Snapchat VR Story Books
Pampers and Arcadia won in the Best Technology-led Innovation of the Year and the Mobile categories at The Drum Awards for…
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Cannes Lions Preview: B2B Brand Builders, It’s Your Time To Shine
The state of B2B brand building has changed drastically over the past few years. Traditionally, marketers have focused overwhelmingly on…
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Copywriting: The Secret Savior Of Creativity
Creatives find that as budgets squeeze, copy is the first item on the chopping block. The uplift in value of…
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