World
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Liverpool FC Stars Share A Vital Mental Health Nessage In Nivea Ad
Liverpool FC players Joe Gomez, CaoimhÃn Kelleher and Adrián have shared their mental health stories to encourage others to do the…
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Instability And Decentralization: Strategists On Marketing’s New Risks And Rewards
Marketing, some would say, is in a transitional period characterized by change and uncertainty. Luckily, the industry has trained a…
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Heineken Addresses Work-Life Imbalance With Satirical Bottle Opener
Global beverage brand Heineken, as well as its agency partner Publicis Worldwide, is tackling the topic of work-life imbalance in…
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BBH’s Debut Campaign For Ribena Interrupts Awkward Moments To Say ‘Chin Up’
Ribena is looking on the bright side of life with a new tagline designed to make the brand more relatable…
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‘Localization Is Just Not Enough’: Brands’ New Rules Of Engagement In China
The relationship between Chinese and western brands is at an interesting juncture. Chinese brands such as TikTok and Shein are…
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WPP Backs Black Equity Organization With Pro Bono Support And Funding
WPP, along with its agencies, has announced a partnership with The Black Equity Organization (BEO), which aims to advance justice…
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