The Nigerian fashion industry has seen significant growth over the past decade. According to the National Bureau of Statistics (NBS), the “textile, apparel, and footwear” sector has grown by an average of 17% since 2010, contributing 0.24% to Nigeria’s GDP in Q1 2021 and employing over 7 million people. Nairametrics, in its data analysis on Statista, also highlighted that the Nigerian fashion market is expected to reach $1.31 billion by 2023.
Contributing to this vibrant industry, the renowned Scottish whisky brand, The Macallan, has partnered with the iconic Nigerian designer brand, Trax Apparel, to launch a special clothing collection celebrating the Classic Cut 2023 edition in Nigeria. The collection was unveiled at the Trax Apparel Studio in Lekki, Lagos, showcasing the sustainable nature of the whisky expression and reaffirming both brands’ dedication to exceptional craftsmanship and sustainability.
The exclusive event was attended by 25 distinguished guests from business and entertainment, including former President of the Nigerian Football Federation, Amaju Pinnick; Strategic Partner at RIF Trust Latitude, Idrs Fujah; and former reality TV personality, Ozoemena Joseph.
A highlight of the evening was the signature tasting led by The Macallan Brand Ambassador and Educator in Lagos, Daniel Atteh. He guided the guests through an immersive Classic Cut whisky tasting experience. Following this, the Trax collection was revealed by Mark Odiete, Creative Director of Trax Apparel.
Mark Odiete shared the inspiration behind the debut collection, taking guests through each curated piece. Notable designs included a beige safari co-ord with hand-painted oak tree details, symbolizing the Sherry Oak casks used in aging The Macallan. Another standout piece was a velvet and aso-oke agbada, made using off-cuts from previous collections, underscoring the sustainable ethos of both brands.
“This event marks a unique celebration of craftsmanship and sustainability, core values of The Macallan,” said Daniel Atteh. “Our collaboration with Trax Apparel not only showcases the exquisite craftsmanship behind the Classic Cut 2023 edition but also underscores our commitment to creating extraordinary experiences. Through this partnership, we honor the rich heritage of whisky making while championing innovative and sustainable practices.”
Reflecting on the event held on Friday, May 31st, Mark Odiete stated, “At Trax, we pride ourselves on creating designs that tell a story, much like The Macallan’s approach to whisky making. Our collection, inspired by the Classic Cut 2023 edition, reflects a shared commitment to quality, heritage, and environmental responsibility. Together, we celebrate not just a product, but a philosophy that values tradition while paving the way for a sustainable future.”
https://www.themacallan.com/en
The Macallan Classic Cut 2023 Edition epitomizes the brand’s unrivaled commitment to the mastery of wood and spirit, a tradition dating back to 1824. Committed to sustainability, The Macallan aims to achieve net-zero emissions across all global operations by 2045, with a short-term goal of reducing emissions by 50% in six years. The brand prioritizes sustainability and nature in every step of its whisky-making process, sourcing ingredients and materials locally and sustainably, ensuring a whisky ritual that honors both tradition and the environment.
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