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The Macallan Partners With ATAFO … Reiterates Commitment To Africa’s Fashion Industry 

The Macallan, the world’s leading single malt whisky brand, has continued its investment in the country’s burgeoning fashion industry with its partnership with Nigerian fashion brand, “ATAFO”, for its Spring/Summer 2024 collection. With a breathtaking display of creativity, artistry and craftsmanship, ATAFO showcased its newest collection at the Eko Hotel and Suites, Victoria Island, Lagos, on October 24, 2023. 

Publisher of Mania Magazine, Kelechi Amadi-Obi; Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi; and Creative Designer ATAFO, Mai Atafo at The Macallan-supported ATAFO Spring/Summer ‘24 Collection showcase at Eko Hotel and Suites, Lagos, on Tuesday, October 24, 2023.

The collaboration with influential fashion figure Mai Atafo’s eponymous brand, ATAFO, marked the creative designer’s second fashion show since his return from a three-year hiatus. The show had in attendance the biggest names in the creative industry including Richard-Mofe Damijo, Aituaje ‘Waje’ Iruobe, Banky Wellington, Adesua Wellington, Alexx Ekubo, Gbemi Olateru-Olagbegi, Shaffy Bello, IK Osakioduwa, Timi Dakolo, IK Ogbonna, Prince Nelson ‘Prince’ Enwerem, Akin Faminu, Idia Aisen, Dimma Umeh, Mimi ‘Medlin Boss Yina and Ilebaye Odinaya – among others.




Richard Mofe-Damijo


Waje


Adesua Wellington & Banky Wellington

The SS ‘24 collection, titled “Sartorial Reverie,” presented an impressive exhibition of 90 meticulously crafted designs featuring 70 models. The collection was a harmonious blend of classic tailoring and contemporary design, reflecting ATAFO’s commitment to timeless elegance and innovative spirit. 

Expressing his delight at the success of the event, Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi, said: “The ATAFO brand perfectly exemplifies The Macallan’s dedication to craftsmanship and the peerless spirit. And this showcase presents a unique opportunity to reinforce our commitment to Nigeria’s vibrant creative industry.” 

Speaking on the collaboration, Mai Atafo revealed that “I feel honoured to be partnering with a brand like The Macallan; they recognise the value of an event of this magnitude, and that is something special. Usually, fashion is overlooked when it comes to sponsorships. So, having The Macallan do this with me is very noteworthy. The collection ‘Sartorial Reverie’ is a celebration of my commitment to elevating the craftsmanship at ATAFO, and nothing emphasises mastery like The Macallan.” 

The Macallan’s commitment to the art of craftsmanship and the power of collaboration with like-minded individuals is a positive indication for Africa’s creative

industry. It serves as a testament to the remarkable results that emerge when heritage and innovation unite in harmony. 

Nelson ‘Prince’ Enwerem


Timi Dakolo

The ultra-prestigious Scottish brand has a history of actively supporting the creative industry. Earlier in the year, The Macallan collaborated with the creative designer to mentor young entrepreneurs on fashion branding, running a successful business and leveraging the right strategies to drive Nigeria’s fashion industry to achieve its projected $1.92 billion by “2027”. 

The whisky brand also made a mark in the art and culinary scene, collaborating with British-Nigerian artist, Sadiq Ajibola Williams, for his solo art exhibition and sponsoring the second edition of the AfroGastro Series to promote African cuisine. 

With a history dating back almost two centuries, The Macallan is synonymous with tradition, craftsmanship, and a commitment to excellence. 

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