Quiet Storm’s latest work for the brand follows its ‘I See Vimto in You’ ad from three years ago
To promote the addition of vitamins to its products, British soft drink Vimto is encouraging consumers to “Find Your Different” through its biggest-ever communications campaign.
The U.K. campaign, which began on May 2 and was created by Quiet Storm, promotes the brand’s fruit-based drinks with the new addition of vitamins C and D, highlighting the “journey of experience” people go on in life. This is Vimto’s first campaign since 2018, when Quiet Storm produced “I See Vimto in You.”
Emma Hunt, marketing director at Vimto owner Nicols Plc, described the launch as “distinctive and refreshing,” adding that it continues to build on the previous campaign.
The first 30-second spot features a young woman in a number of different activities including snowsports and wrestling, while the 20-second ad focuses on two young children playing different games while being watched by their mother. Both include rhyming couplets during narration.
Both will roll out across TV, digital, social media and video on demand and will be supported by out-of-home and digital activity through June 13.
Jon Howard, planning partner at Quiet Storm, said that “Difference is written into its DNA,” when talking about Vimto.
“We are excited about helping people find their own difference and to celebrate that journey of discovery with them,” said Howard in a statement. “Our last campaign helped propel Vimto to its highest sales ever, and with this empowering message we look forward to accelerating that growth.”
Media planning and buying is being handled by Wavemaker.
PRODUCTION CREDITS
Creative Director Trevor Robinson OBE
Planner Jon Howard
Art Director Seb Jamous
Copywriter Harry Iddon
Account Director Stuart Crossman
Client Service Director Jonathan Dale
Agency Producer Alex Azis
Director/ Production Co Seb Jamous/ Quiet Storm
Producer Alex Azis/ Quiet Storm
Editor David Owen/ Quiet Storm
VFX Ian Wilmer, David Owen/ Quiet Storm
Sound Design Dave Robinson/ Creative Outpost
DOP Sara Deane
